The largest exhibition venue of Saint-Petersburg, which includes Congress and Exhibition centre, “Hampton” and “Hilton” hotels, business centers and complex of exhibition pavilions “LenExpo”.
The logo of the complex, the sign “Super E”, which is a complicated letter “E”, embodies the form of the exhibition centre.
The sign breaks primary perception pattern, induces astonishment and interest. The meaning of the symbol unfolds during the visit to the complex, when the visitor faces the planning structure and the map of the building, where he or she reads the image of “Super E”, lying in construction plan.
The project is created in conjunction with the international branding agency Dragon Rouge and Konstantin Trofimov.