The logo and the website of a project “You Look so Good”

“You Look so Good” is a street style project from Saint Petersburg. The website is dedicated to street fashion. The journalists take photos of stylish people and give them a business card saying “You look so good”.

The website represents a minimalistic collection of Saint Petersburg’s people looks. In the logo the phrase “You look so good” is played up beautifully, but readably. It is also the domain name for the website. Pure and simple typographic sends back to images of fashionable brands.

The logo is performed in two interpretations: horizontally and in the round.