The corporate identity of “Burger&Lobster” restaurant

“Burger&Lobster” is a restaurant, that was set up by Michael Zelman, the founder of “Steak-house” and “Goodman” restaurants’ chain. Two mainstream dishes that are popular in Europe – burgers and lobsters – became two primary courses of this place.

This restaurant is for everyone, without any class prejudice, filled with the atmosphere of joy and carefree pastime. The basis of corporate identity are comics caricatures by Alexander Grigoriev that serve as a core for promotion, attributes, the website and all the symbols of the restaurant.