The corporate identity and the website of the Internet Shop “BrainMart”
The gyms chain of new generation equipped with active fitness machines that work with the clients.
The chain of “SportDeLuxe” centers are gyms of new generation, where training machines work for you. Gentle physical loads combine with massage and relaxing procedures.
The chain works in an accessible price segment, so plain and recognizable corporate identity and image were developed for “SportDeLuxe”. It is based on soft relaxing colours and forms. Thus, it helps to build an effective communication with female clients of mature age, who are the target audience of the chain.
The chain rapidly grows in residential areas and stably works with regular customers.